FINAM

Finam is a financial ecosystem that brings together several key areas: brokerage services, investor services, foreign-exchange transactions, and support for international trade.

Task and Goals

• Design the onboarding experience for new users.
• Increase conversion to brokerage account opening

My area of responsibility

• Designed the customer experience.
• Developed hypotheses for testing.
• Aligned designs with the development team and business stakeholders.
• Added new components to the design system

What I delivered

Designed the onboarding flow and handed it off to development:

• 50 screens
• 20 new components

Result